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SEGA Games Partner Extreme Reality Raises $10 Million


Extreme Reality Ltd., has raised $10 million in its fourth financing round. Half of the sum was raised from American company Marker LLC , and the other half came from a strategic investor in the consumer electronics industry.  This investor identity has not been disclosed. The total funding for the six-year old company is $24 million.

The Israeli startup Extreme Reality provides 3D motion analysis for use with standard 2D cameras, already embedded in computers and eliminating the need for customers to buy expensive 3D cameras. Extreme Reality acting in the same business field as  PrimeSense Ltd., which acquired by Apple Inc. (Nasdaq: AAPL) for $350 million three days ago.

Intel Corporation (Nasdaq: INTC), which considers gesture recognition as a strategic sector, has already acquired two Israeli companies in the same field InVision Biometrics Ltd. and Omek Interactive Ltd.

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Ceva Inc. (Nasdaq:CEVA); LSE:CVA) has acquired Israeli eyeSight Ltd. again acting it the 3D motion.

Samsung Electronics Co. Ltd. (KSX: 5930; LSE: SMSN) has gesture recognition in its All-in-One computers that do not require use of a mouse or keyboard to give commands.

Globes says that gesture recognition market will quadruple to $4 billion in 2017 from 2013, and that the proportion of revenue in the market from consoles will fall to 35% from 80%.

Extreme Reality’s 3D motion analysis technology will be in use in products for the security and household markets and will reach the market in 2014.





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