The company will use the funding to scale its SaaS-based marketing intelligence platform to support increased demand.
CEO Dr. Jacob Shama
Marketing intelligence developer Mintigo Inc. has raised $10 million in Series C funding led by Adams Street Partners with the participation of existing investors, Sequoia Capital and Giza Venture Capital. The company will use the funding to scale its SaaS-based marketing intelligence platform to support increased demand. It will also use the funding to accelerate growth in the US and worldwide. Currently, companies such as Edmunds, BMC, Cloudera, and DocuSign use Mintigo’s platform to boost their marketing and sales pipeline.
Mintigo also announced that David Welsh, partner with Adams Street Partners, will be joining the Board. “By adopting real-time big data analytics solutions such as Mintigo’s Platform” , He Says, “Users are able to develop more contextual and valuable sales strategies for their prospects.”
Mintigo was founded in 2009 by CEO Dr. Jacob Shama, CTO Ehud Ben-Reuven, and VP Customer Success Tal Segalov. The company’s offices are in Israel, Hod Hasharon, and San Mateo, California.
“Companies already invest in customer relationship management and marketing automation software. Mintigo is able to feed those ‘empty box’ applications with a stream of intelligent data and insights that drives the sales conversations, ” said Jacob Shama, co-founder and CEO of Mintigo. “This funding reaffirms the strong momentum for our data-driven marketing technology and we are excited to scale our operations and deliver our solutions to an even broader market.”
Mintigo collects data and campaign observations in its InterestBase™, which predicts the message most likely to engage any prospect via email, website, social network, or digital ad. The InterestBase now matches over 1, 000, 000 prospect profiles each week on behalf of Mintigo customers. Mintigo has released its SaaS application for marketing intelligence a year ago and recently released integrations to Marketo and Salesforce, and it enabled access to any application via API.