Zuckerberg, through his latest initiative, Internet.org, wants to find ways to reduce the cost of surfing to one hundredth of what it is today.
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Just six months ago Mark Zuckerberg and Facebook were looking very much on the ropes, with their share value dropping like a stone, as they struggled to find a way to monetize the impact of their billion plus subscribers.
Facebook’s turnaround during the last six months has been nothing less than remarkable, with its share value having doubled itself from the low of $23 in April of this year, now is sitting seven dollars a share higher from when they were first floated
Thanks to that remarkable achievement, largely driven by Facebook’s long awaited ability to track the mobile market. Increasingly the social media giant has acquired the status of becoming Google’s first legitimate competitor, doing so through channeling the vast wealth of important information gathered over the years into databases that will help potential advertisers to pin point target potential buyers and cash in on the massive income to be earned through successful web advertising, .
With the little problem of monetizing now apparently having been solved, it now appears that the potential earning power of Facebook has no limits.
Now, according to Internet commentators, hopefully with their tongues in their cheeks, the next phase for Mark Zuckerberg in the next stage of his plan for total world Internet domination is to make it easier for the remaining two-thirds of the world’s population that currently don’t enjoy Internet access, and consequently are unable to log into Facebook
And this he plans to do through his latest initiative, Internet.org, which Zuckerberg in conjunction with a few other international communication giants including Ericsson, Nokia, and Samsung with their goal being to make the Internet within easy financial and technological reach to every single person on Earth.
Needless to say the costs involved in connecting all of those people, some of them living in inaccessible parts of the world wide and with absolutely no technical knowledge or desire to learn may be unfeasible, but Zuckerberg and Co. must be confident in at least doubling the estimated convincing around half of 2.8 billion people in the world who are reckoned to be still not connected to the web. And if half of them become subscribers to Facebook, Zuckerberg will have increased his subscriber list by 70%, or seven hundred million people.
In order to reach these people, according to Mark Zuckerberg, the first barrier that will have to be leapt will be that of cost. The first step will be to dramatically reduce the cost of transferring data, with lots of new developments in that field soon to become more readily available, especially Graphene, a new material which will not only speed up the time that it takes to transfer data, but will also be a minute portion of the cost of materials in use today. Secondly the plan is to erect a global network of bigger and better cell towers capable of delivering the considerably stronger signals which these new materials will provide. And as far as the ever problematic issue of data processing, Zuckerberg is a strong advocate of local caching and more advanced methods of data compression that will seriously reduce the amount of data storage mobile devices use.
If all, or even some of these plans come to fruition, Mark Zuckerberg may have once again succeeded in changing the face of the World, but this time by allowing a massive, super fast low cost transfer of information from all over the globe, and possibly earn Facebook increased advertising revenue at the same time.