The Palo Alto, California -based visual search company with strong roots in Israel intend to use the funding to expand its development team for their current flagship project, Venn.
Superfish CEO Adi Pinhas and CTO Michael Chertok
/ By Yoel Bermant/
Superfish Inc., whose particular specialty is the development and production of algorithms as well as platforms used in online visual mapping has received a cash injection of $10 million from Vintage Investment Partners and Draper Fisher Jurvetson, through their Israeli affiliate, Tel Aviv stock exchange quoted DFJ Tamir Fishman Ventures Ltd.
The funding will be used by Superfish to allow the expansion of their development team. The team will now rise to 25 in number, with all of them engaged in the development of the company’s flagship project, which was under the title of Venn. Venn has been specially developed in order to provide mapping technology to the fast-growing world of social networks.
Through the planned ability to interface a Facebook account through Venn, Superfish’s platform will be capable of scanning all of the image updates on Facebook, as well as instantly categorizing them into a number of subsections such as food, sports, events, cars, people, pictures among many others. What will make them especially appealing to web surfers according to Superfish’s CEO Adi Pinhas, is that the classification process bypasses any captions or texts included in the image, instead carrying out an in-depth analysis of the image itself.
According to Pinhas the Venn platform is basically the next stage in the online search engine, which will change the way we search for, discover, shop, and share information on social networks. “Since ordinary search engines do not consider images at all, but are based on the accompanying text, there are hundreds of billions of pictures on the Internet which has never undergone any form of mapping process, and remain undiscovered like an unturned stone. These pictures and images can be untapped ocean of information.” Pinhas further explained.
Superfish was founded in 2006 by Adi Pinhas and the company’s current CTO Michael Chertok. Previous to its current funding, the visual sets company has raised $22 million. As well as its headquarters in California Superfish also maintains a state-of-the-art development center in the Givat Shmuel district of Tel Aviv.