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Tory Burch is identified by her tag TRB or simply Tory Burch which she launched in 2004. The big push came only a year later when she received the “rising star” award in 2005 from the international fashion group and received serious publicity via Oprah Winfrey who presented her as the “next great thing in fashion”.
The first shop which is still her flagship store opened in the Nolita (little Italy) section of Manhattan and since then she has opened 83 brand stores world wide. In addition her fashion line is the best seller in some 1000 stores and boutiques as well as department stores such as Bloomingdales and the more prestigious stores such as Sachs Fifth Avenue, Bergoff Goodman and Neiman Marcus.
Burch is considered as one of the designers that changed the lowly T-Shirt into a fashion statement and her fashion style called “Sheiko” bohemian and light suitable for women of every body shape and life style and most importantly every age. We are talking about clothes that are easy to throw on and go out with suitable for working women and housewives as well as society women and celebrities. Among her designs are tunics with prominent prints for daily wear or silk fabrics for festive occasions. She has penetrated into virtually all areas of fashion: kaftans, sweaters with sequins, evening clothes, children’s bathing suits ad hand bags. An especially popular line is her collection of women’s flats know as “Reva” named after her mother Reva Robinson.
Meanwhile she continued to garner prizes. In 2007 she won the prize as “Accessory Brand of the year” awarded by the Outstanding Accessory Board. A year later in 2008 she received the award as the “Accessory Designer of the Year” from American Committee of Fashion Designers.
Her great break-through in these years was recognized by all. She also increased her philanthropic activities and sponsored the spring gala of the American Ballet Theater and founded a fund in her name that is meant to give economic opportunities to women and their families. Her stores market several products whose revenues are designated for the work of this fund.
Burch, who was born in Valley Forge, Pennsylvania claims that her designs are inspired by her father, a businessman and serious investor, Earl Robinson and her mother Reva Shapiro, a Jewish actress who dated Steve McQueen and Marlon Brando. They were a glamorous couple who loved to entertain, travel and collect attractive items. They were involved with the Hollywood scene and socialized with celebrities and movie stars.
She received her degree in art history form the University of Pennsylvania and from there went to New York and begin to work for fashion designers such as Zoran of Yugoslavia, Vera Wang and Ralph Lauren as well as for the fashion magazine Harper’s Bazaar.
Her first marriage was to William Macklowe son of a real estate tycoon. Following her divorce from Macklowe she was married for 9 years to the businessman Christopher Burch, one of he investors in the Internet Cable Group and her business partner who claimed that after their divorce he gave her 2 million dollars to establish her first store in New York. Chris Burch, in December 2012 sold 28.3% of his shares in the company and thus established the value of the company at more than 3 billion dollars. In 2007 Burch was dating Lance Armstrong and as of late has associated her name with Lior Cohen. (see article on Lior Cohen)
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