Connect with us

Hi, what are you looking for?

Jewish Business News

World News

Is In-Car Advertising the Future?

 

Aside from the home, one of the last bastions of the ad-free life is the car. Other than the badge on the steering wheel, the interior of a car is blissfully empty of any brands or companies trying to push their products or services on you (assuming you avoid the radio, of course). With an autonomous future on the horizon, though, could this all be about to change?

A recent survey by Ipsos for their spring edition of ‘What The Future‘ tackled the subject of advertising in cars, attempting to gauge the potential acceptance among U.S. adults. When asked how useful they felt certain types of advertising would be in an autonomous car, the results were far from overwhelmingly positive, but a certain degree of openness does already appear to be present. The most popular variant, with 49 percent of respondents saying it would be useful, was being told about specials or sales at stores where the ‘driver’ has shopped at before. At the bottom of the list were notifications about passing by a restaurant you have visited in the past (27 percent).

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

Infographic: Is In-Car Advertising the Future? | Statista You will find more infographics at Statista

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.