Connect with us

Hi, what are you looking for?

Jewish Business News

VC, Investments

Israeli startup AppCard raises $20 million

AppCard’s CEO and founder Yair Goldfinger was one of the founders of ICQ developer Mirabilis.

appcard.com

Israeli startup AppCard, which has developed a marketing and loyalty platform for small and medium sized retailers, has raised $20 million in Series B funding.

PLDT Capital, the investment arm of Philippine Long Distance Telephone Company  and Alexander Rittweger, founder of Loyalty Partner, led the round. Existing investors: Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt), and Jerry Yang also participated.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.

Headquartered in New York and with its R&D in Israel, AppCard was founded by CEO Yair Goldfinger and CTO Amichay Oren. Goldfinger is a talismanic serial entrepreneur and angel investor best known as one of the founders of ICQ developer Mirabilis in the 1990s, which was sold to AOL. He has also founded Dotomi, a personalized online-advertising platform acquired by ValueClick.

Goldfinger said, “AppCard continues to deliver on its vision to empower retailers to make data driven marketing decisions based on customers’ buying behaviors.”

AppCard empowers thousands of retailers to market directly to their customers in a personalized way. The technology combines item-level smart data capture with artificial intelligence to automate marketing.

After developing and optimizing the product to cater to specific retail verticals, AppCard released its latest version in the second half of last year and generated explosive growth. The new funding is intended to fuel that and further develop the technology.

“I’m convinced that AppCard’s advanced technology will help us build a performance-marketing platform unrivalled in the small and medium-sized business marketplace, ” said Rittweger. “The AppCard platform caught our attention because of its advanced technology and creative business model, ” said Winston Damarillo, Co-Managing Director of PLDT Capital. “The leadership is a dream team, consisting of successful tech and loyalty entrepreneurs. We’re excited to bring the benefits of AppCard to the PLDT Group, as well as to consumers and merchants in the Philippines and the Southeast Asian region.”

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.