The new identity reflects the joint company’s mission to be the trusted next-generation digital technology provider to operators and enterprises across the globe,
10 year after Comverse’ chairman and CEO Kobi Alexander indicted in the US for fraud relating to backdating options on the company’s shares, and left to Africa, the company opens a new page with a new identity under the name: Xura.
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The mobile and digital communications company will now trade on Nasdaq under the MESG ticker. “The new identity reflects the joint company’s mission to be the trusted next-generation digital technology provider to operators and enterprises across the globe, ” the company announced.
In 2013, Comverse separated from security, surveillance and business intelligence unit Verint Systems Inc. (Nasdaq: VRNT). In April, Comverse sold its billing division to Amdocs Ltd. (NYSE: DOX) for $272 million and transferred much of its digital services to Tech Mahindra in India. In June, Comverse acquired UK secure mobile messaging and engagement services company Acision.
Xura CEO Philippe Tartavull said, “Our new brand identity reflects the modern and unique outlook the combined Comverse and Acision companies have for the future of digital communications, enabling us to think bigger, reach further and act smarter. We wanted a name that echoed our no boundaries, anything is possible mindset, and Xura provided this through adaptation of the word “Aura, ” which imparts a sense of powerful, positive feeling all around you, and connotes the freedom to map thoughts and expression, which is what we want to drive with our digital communication services.”
