Playtech has confirmed the launch of its first omni-channel HTML5 front-end solution with Ladbrokes.
Designed to boost sportsbook performance and optimisation capabilities, the new Playtech Sports HTML5 solution will allow players to access a seamless desktop and mobile-user experience.
Featuring the ‘Playtech ONE’ omni-channel solution, Ladbrokes customers will be able to play any content across any channel, with the solution responsive to any device using one account and one wallet.
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The Ladbrokes product will also be supported by Playtech’s new NGen system, a bespoke solution that can handle large volumes of data across concurrent sports events and thousands of betting markets…
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