Buzzfeed reports that Zuckerberg & C0. are testing new, miniature e-commerce sites that are embedded within the Facebook pages of retailers.
The idea is to conduct the entire shopping experience within Facebook. There, “buy” buttons allow consumers to spot an item they like and see the transaction all the way through to completion at checkout.
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A mock-up supplied by Facebook at the top of the page suggests it might looks a bit like browsing a gallery of photographs. Buzzfeed reports that Facebook is working with a number of retailers—somewhere “in the double digits, ” whatever that may mean—to test the stores.
As Buzzeed notes, “the company’s history does contain instances where it’s rolled out products with favorable terms for businesses only to roll back those terms when it decides it needs to make more money.” Retailers will enter into the scheme knowing Facebook may change its terms in the future.
