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As many as 20% of all Americans sleep with their smart phones, according to a new study funded by Bank of America. Kind of sad, isn’t it?
According to the research results, 3% of Americans sleep with their smart phones in their hands and an additional 13% sleep with it in their beds. 55% of all Americans sleep with their smart phones within arms reach on the night stand.
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35% of respondents said that they go to their phones first thing in the morning, even before brushing their teeth or getting a cup of coffee. Again, sad!
On the research methods used:
Braun Research, Inc. (an independent market research company) conducted a nationally
representative, telephone survey on behalf of Bank of America between April 13-26, 2015. Braun
surveyed 1, 000 respondents throughout the U.S., comprised of adults 18+ with a current banking
relationship (checking or savings) and who own a smartphone. The survey was conducted by phone
to a dual frame landline and cell. In addition, 300 adults were also surveyed in nine target markets:
California, Florida, Texas, Atlanta, Boston, Charlotte, Chicago, Denver and New York.
The margin of error for the national quota (where n=1, 011) is +/- 3.1 percent with a 95 percent confidence level; the margin of error for the oversampled markets (where n=301-307) is +/- 5.6 percent; and the
margin of error for the oversampled markets (where n=300) is +/-5.7 percent, with each reported
at a 95 percent confidence level.
See the full report here.
