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As billions of soccer fans around the world eagerly await this summer’s World Cup championship, the tournament’s broadcasters are already prepared to offer better viewing with an Israeli technology.
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For the entire world – except the United States – this summer will be defined by the World Cup Soccer tournament to be held in Brazil. Israel’s LiveU will be making it easier for soccer fans around the world to watch the games.
Based in Israel, LiveU Inc. produces technology that allows television broadcasters to enable video links via wireless cellular networks. The company will deploy more than 200 of its units in the 12 Brazilian cities which will host World Cup matches. Media companies from over thirty countries will use the technology.
LiveU’s DataBridge system, which turns any LiveU unit into a bonded cellular hotspot for all types of Internet use, will be utilized to offer live video transmissions. The company will also offer 24 hour a day technical support to its customers.
The LiveU advantage, over satellites, is that it uses cellular connections that are not affected by the weather. Satellite broadcasts, as sports fans know, can be disrupted in difficult weather conditions.
According to the company, they are the only ones in the world offering robust transmission solutions for broadcasters over modems or LAN connections. LiveU’s devices are compatible with all cameras.
LiveU will partner with UCAN Digital Transmission, based in Brazil, which provides audio and video delivery using LiveU’s technology. UCAN now has use of LiveU’s uplink solutions, which will be useful for the multitude of international journalists reporting on the games.
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Giovanni Punzo, LiveU’s Latin American general manager, said in a statement, “The FIFA World Cup is one of the pre-eminent sporting events on the global calendar and 2014 is no exception. This is a tremendous opportunity for media companies — be that broadcast or online or a combination of the two — to show how dynamic they can be in what’s a very competitive arena.”
The company’s technology allows people to upload video footage to a cloud and edit it. This has led FIFA – the world soccer federation – to offer live streaming of World Cup matches on line for the first time.
LiveU has been testing its latest technologies at the World Cup preliminary rounds in Europe.
Currently, Major League Baseball, The National Football League, The National Basketball Association and broadcasters from more than sixty countries from all over the world use its technology.
The company has already made its mark in the field of international sports coverage. Its previous foray into World Cup soccer was in 2010 in South Africa where it only used 30 units. At the 2012 Summer Olympics the company deployed 150 units. Its first major sports broadcast came at the 2008 Olympics in Beijing where it worked with America’s NBC television network.
Its latest device, the LU5000 Series, weighs only 1kg and offers an internal antenna supporting a larger number of frequencies with HD pictures. It is small and can fit into a cameraman’s backpack while attached to his camera.
Based in Kfar Saba Israel and founded in 2006, LiveU Inc. produces technology for television broadcasters to enable live video links via wireless cellular networks. Their North American headquarters is located in Hackensack New Jersey, United States.
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