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Ms. Ostroff, President of Conde Nast Entertainment announced her ambitious plans for their digital content division, including adding a further three channels as well as completing “The Scene”, a portal providing details and previews of all the content produced by the company’s various channels.
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Dawn Ostroff, president of Conde Nast Entertainment in a recent present conference recently in which she revealed her future plans for CNE, which will allow video publishers a new and exciting alternative to promote their digital videos other than the traditional heavy weights, AOL, Yahoo and YouTube to access potential advertisers.
According to Ms. Ostroff, CNE have been quietly making some serious inroads into the field of video distribution, having made a series of planned investments in development costs to get them there.
That figure is liable to rise dramatically in the coming months with the planned launch of “ The Scene”, specifically designed and produced for CNE to make it easier for viewers to discover new video content, with
According to Fred Santarpia, chief digital officer for CNE, the company had become increasingly aware that while they were enjoying considerable success in distributing the content broadly around the web, the presence of a central base was sadly lacking.
“There was no home where you could easily go from channel to channel, and that was the impetus for us to try and build something new and something different.” Santarpia surmised.
When “ The Scene”, gets under way, it will that hosts all of CNE’s content, covering 14 video channels, also taking in three new channels Bon Appétit, The New Yorker and Lucky all of which are due to be launched by the end of the year..
Bon Appetit, the first channel scheduled to be launched, sometime in June, will cover travel, cooking and restaurants.
Together “ The Scene” will be offering viewers a choice of 100 new and returning series across the network, as well as a wide choice of videos from Allure, Bon Appétit, Epicurious, Glamour, Golf Digest, GQ, Lucky Self, Style.com, Teen Vogue, Vanity Fair, Vogue, and Wired.
To make the package even more attractive, “ The Scene”, will also feature content from a number of CNE’s current partners including ABC News, BuzzFeed, Major League Soccer, Variety, Weather Channel Films and Jash.
Announcing the channel’s remarkable developments in the one year since it was founded, Dawn Ostroff stated that the CNE has already established and the industry standard for providing award-winning original video content that millions of influential Millennials are watching and sharing”
“The addition of The Scene, which will feature content from all of our powerful branded channels, and premium digital videos from leading traditional and digital media companies, will increase our reach to entirely new audiences, with CNE content estimated to surpass one billion views this year.” Summed up Ms. Ostroff.
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Condé Nast Entertainment was formed in 2011 by Condé Nast, the New York based mass media company owned by the Newhouse family to develop film, television and digital video programming.
Launched only in 2013, CNE’s digital video network has already begun to pick up some major industry accolades, including a Producers Guild of America Award for their information video series “Wired: What’s Inside”, an Emmy nomination for “Casualties of the Gridiron” as well as 14 Webby nominations.
In addition to her busy work schedule, Ms. Ostroff devotes some of her free time to working with several important charity organizations such as A Place Called Home, which helps deprived children in South Central Los Angeles, the Independent School Alliance as well as the American Jewish Committee.
Dawn Ostroff her career in the media as a news reporter for a number of news channels in Miami, Florida, before moving north to New York City in October 1996, to join Lifetime cable and satellite television channel, Lifetime Television, a member of A+E Networks as Senior Vice President, Programming and Production. In 1999, Dawn was promoted to Executive Vice President of Lifetime.
Ms.Ostroff went on to serve as President of UPN Entertainment in early, 2002 remaining there until 2006, when she left to join The CW, broadcast network remaining at the network till 2011.
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