Published On: Sun, Apr 27th, 2014

Israeli Start Up Tipa to Get Funding From Chinese Billionaire Li Ka-Shing

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Tipa Corporation, an Eco friendly Israeli start up which develops biodegradable products, is to get $10 million in funding from the Hong Kong billionaire investor Li Ka-Shing.

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Located in the Ramot area of Jerusalem, Tipa was founded in April 2010 by its current chief executive officer Daphne Nissenbaum and its vice president of products Tal Neuman and currently has more than ten employees.  The company’s mission is to offer biodegradable and recyclable packaging solutions with absolute ecological awareness that will answer the needs of consumers and be as natural in design as possible.

There are currently three development routes at Tipa: a bio-plastic research and development team, applications development and industrial process and adjustments development.  The members of the teams are experts in bio-plastics, industrial machines and process and packaging and industrial design.

Tipa creates bio-degradable films that are intended for the manufacture of flexible packaging for beverages. Its various innovative applications are developed with the minimal consumption of raw materials.  Everything is made from environmentally friendly processes and minimal energy is consumed during production.

Tipa’s patent pending films bring a new breed of sustainable packaging to the market. Their new polymer based pouches are 100% bio-degradable and dissolve in only 180 days.  TIPA’s multi-layered films are durable and high in resistance to oxygen and water vapor permeation and transparency.  They were designed to produce liquid carrying water proof pouches that are easy to use, have many applications and that are cost competitive to manufacturers.

It is no small feat to develop a polymer or film that has a variety of uses due to the fact that different industries require different types of polymers depending on the nature of their products.

Daphna Nissenbaum previously served as the CEO of the Caesarea Center for Capital Markets and Risk Management at the Interdisciplinary Center (IDC),Herzliya and has held various management positions before starting Tipa.  She has an MBA with honors from IDC and a BA in Economics and Software Engineering from the Bar Ilan University. Daphna served in an elite IDF software unit as a captain.

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Tal Neuman worked as a producer with top graphic and industrial designers and advertisers specializing in Lifestyle product media campaigns before she joined Tipa. She specializes in formulating business strategies for launching new brands and has a BA in Communications and Political Science from BarIlanUniversity. Tal also studied at the Open University Management School.

Li Ka-Shing, 85, is the chairman of Hutchinson Whampoa, a Hong Kong Based investment holding company and is estimated to have a net worth of $34 billion.  He is the wealthiest person in Asia and has operations in 52 different countries.

Shing previously invested in the Israeli navigation app maker Waze, which was sold to Google, and mobile app maker Onavo which was sold to Facebook.  Both investments were successful for the Asian businessman.

The name Tipa is a Hebrew word which means “drop.”  This has a double meaning in English as the word drop can refer to a small quantity of liquid or to leaving something behind such as dropping off the garbage, both of which are fitting for the company.

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