Published On: Wed, Apr 23rd, 2014

Lauren Zalaznick Joins the Board of Media Engagement Company Shazam

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Ms. Zalaznick is well known and respected  in the media  industry, having  spent  the last 12 years at NBC Universal studios, most recently as an executive vice president.

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Lauren Zalaznick / Getty

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Lauren Zalaznick, one of the most experienced executives in the cable television industry, where she has been involved for more than twenty years, has been snapped up by media engagement company Shazam to join their board.

Lauren left her post at  NBC Universal studios  in September 2013, where, latterly, she headed their portfolio of female-focused channels.  Prior to that she was in charge of NBCU women’s and lifestyle cablers, as well as succeeding to build cable channel  Bravo into a pop-culture force.

Confirming Ms. Zalaznick appointment to the board,  Shazam executive chairman Andrew Fisher went on to add that   Lauren’s experience in television and film will add expertise and strength to the company’s rapidly expanding  music-identification service.

“Lauren has devoted her career in media to transforming the cultural landscape. From her start as an independent feature film producer to her most recent role as executive vice president, NBCUniversal, Lauren’s expertise on the intersection of content, technology, and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media engagement company,”  Summed up Mr. Fisher.

In response, Ms. Zalaznick confirmed  her satisfaction  at joining the board at Shazam, who she sees as being uniquely positioned to build on its leadership role in music, further enabling its 90-plus-million active consumers to deeply engage with television content and brand offerings in dynamic ways.

“This is a unique opportunity to deploy data and technology in the content space that will enhance Shazam’s consumer experience and deliver value to its customers.” Lauren went on to add.

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Zalaznick was a top cable operator at NBCU, overseeing networks including Bravo, Oxygen and the now-defunct Style until her channels were absorbed last year by fellow exec Hammer and Zalaznick was charged with accelerating growth for the company by identifying and executing strategic business opportunities.

Since she left  NBC Universal studios, Lauren Zalaznick has kept herself busy being  involved as Director of the National Association of Television Program Executives as well as  Director of Peacock Equity Fund.

Lauren Zalaznick  graduated with a B.A. from Brown University with a double major in English literature.   

During Lauren’s entire professional career, she  has been involved with the film industry  first  involved in the production of  a number of independent feature films, including the Cannes and Sundance Festival award-winning films, Kids, Safe, and Girls Town.

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