Wix.com Acquires Israeli Code-Free Mobile Commerce Native App Appixia

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Acquisition Drives Wix’s Mobile Expansion Strategy. Terms of the acquisition were not disclosed. 

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Wix.com Ltd. (Nasdaq: WIX), web development platform, announced today its acquisition of Israeli start-up Appixia, a platform for building native mCommerce apps. The company says that this acquisition supports the company’s plans for strengthening its technological advantage and the depth of its product offering. Terms of the acquisition were not disclosed.

There is a natural correlation between the two companies as both provide code-free solutions empowering small businesses, entrepreneurs and individuals to build their online presence. Appixia lets every retailer profit from the benefits of having a native mobile app by making a complex and costly development process accessible and affordable.

Wix’s comprehensive cloud-based platform provides user-friendly solutions for all of a business’s online needs – website creation, eCommerce capabilities, business management tools, third party app integration, mobile solutions and much more.  Appixia’s technology adds another layer to the Wix product suite and perfectly complements the company’s philosophy and offering.

Appixia’s platform allows users to build and launch feature-rich native mCommerce apps on iOS and Android, enabling them to capitalize on features such as push notifications, barcode scanning, location-based services (GPS), credit card scanning and much more.

Appixia was founded by Yigael Berger and Tal Kol.  “We were in the midst of our first funding round when the Wix opportunity came up, and we immediately saw the natural fit,” said Yigael Berger, CEO and Co-Founder of Appixia. “Wix is a household name, and the idea that the technology we built can serve over 42 million users is thrilling. It’s a huge opportunity that will let us fast-track our dream and expand our offering in new and exciting directions. We’re proud graduates of the Microsoft Ventures Israel Accelerator program, and the first participating startup to get acquired. We couldn’t be more grateful for this program’s contribution to our success.”

In October 2013, Wix launched a mobile adaptive solution, and at year’s end, more than 1.6 million mobile websites had been created on the Wix platform. Wix users are creating over 30,000 new mobile sites every day, making it one of the fastest growing mobile site builders in the world. Wix is continuously expanding its platform, and Appixia’s capabilities in the native apps sphere will help drive Wix’s mobile offering even further.  

Appixia is the perfect addition to the Wix platform. It truly embraces our mission of bringing the most function-rich and innovative technological solutions to users, regardless of their technical ability or budget,” said Avishai Avrahami, Wix’s CEO, Co-Founder and Chairman. “Native mobile apps are a huge part of managing and promoting a business online. Expanding the range of mobile solutions we provide our customers with is a strategic focus for Wix, and by integrating Appixia’s technology we can more quickly boost and further diversify our mobile offering.”

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