Published On: Sun, Oct 20th, 2013

Michael Katz Secures $3 Million Startup Capital for mParticle

Less than a year after leaving search engine giant Yahoo, Katz has got back together with his core team to form a new internet data platform service provider.

MICHAEL KATZ

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Michael Katz, one of the Internet’s leading lights in the important field of mobile data targeting and provision has brought his expertise and knowledge back into the field along with his three close colleagues at interclick, to form a new startup called mParticle, to provide mobile data platform services.

The core management team at mParticle has a long record of successful cooperation having worked together at interclick before it was acquired by Yahoo in November 2011.

Now Michael Katz will head a team of the three former top players at interclick: chief technical officer (CTO) Andrew Katz, Chief Product Officer (CPO) Jason Lynn and chief operations officer (COO) David Myers.

To get their project underway, the team at mParticle has ensured an initial round of venture capital financing, led by Bowery Capital with participation from Buddy Media, Google Ventures, Greylock Partners as well as several well-known angel investors.

The foundation of MParticle represents something of a Phoenix rising from the ashes of the former management team of interclick. Michael Katz left Yahoo just sixteen months after he sold Interclick to the Internet giant for $270 million, as part of reorganization instigated by their new CEO Marissa Mayer.

According to a statement released by Michael Katz, mParticle where founded with the goal of allowing owners of mobile driven applications, irrespective of their scale and in which sector they operated, to enjoy full control of their data assets while at the same time helping them to swiftly solve the inevitable complications that can arrive while running a mobile business.

As Katz explained each and every interaction between an application and its audience generates really valuable data. Data that, till now, application owners have been forced to relinquish control of their data to their service providers, due to the fact that they are limited by time constraints to effectively gather that information that will help them run their business more effectively. The arrival of mParticle will solve these problems as well as to rapidly facilitate the launch of new partners and campaigns, as well as providing a more complete understanding of which particular marketing partners are providing the most financially beneficial working relationship.

 

“Our goal at mParticle will be to produce mobile data activation that will be totally seamless, and will enable application owners to spend more time creating the best possible consumer experience by providing them with a proper data framework.” Michael Katz summed up his explanation

On announcing his company’s participation in the venture capital funding of mParticle Mike Brown, Jr., the Managing Partner at Bowery Capital projected that, thanks to their software’s ability to tackle the most complex issues from data collection to privacy compliance.

“At Bowery capital we see the mParticle team as particularly well-positioned and with the unparalleled experience needed to be successful in the mobile app data space.” Brown concluded.

 

Michael Katz was born and raised in New York, graduating from Syracuse University with degrees in degrees in Finance and Economics.

Katz began his professional career working as an analyst at Accenture, among the world’s leading management provision organizations, leaving them to form interclick in 2007.

 

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