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Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at office@jewishbusinessnews.com.
Thank you.
/ By Irit Rosenblum /
Last weekend the De Beers diamond campaign was filmed against the backdrop of the Dead Sea leading by the Chinese actress Zhang Jingchu.
Jingchu took part in a well-known Chinese production company and movie stars completed filming last week of a Chinese epic called “Old Cinderella”. The Tourism Ministry, which supported the filming of the movie in Israel, expects that the movie will positively affect the numbers of Chinese tourists visiting Israel. Jingchu ‘s first visit to Israel has inspired her to relocate the filming of a campaign in which she was starring for the De Beers diamond company from Paris to the Dead Sea.
“I fell in love with Israel and decided that we have to shoot the campaign here. I simply asked the camera crew at very short notice to relocate the filming from Paris to the Dead Sea, ” explains Jingchu.
Photo credit: Natalie Ben Dara
